An LWN status update
Posted Sep 29, 2005 11:44 UTC (Thu) by leews
Parent article: An LWN status update
Could you give some info on the demographics? Are we all single, 30something geeks or what?
What percentage of your subscriber base is international?
Methinks you need a small marketing campaign. What would it take to grow your subscriber base to 30,000 or even 300,000?
There must be at least 750 User Groups worldwide?
http://lugww.counter.li.org/ lists about 680.
Give them 20 free subs each. There, your potential userbase is now 15,000. Let's say only 20% renew, you have now doubled your paid subscription level to 6000 in one year.
Encourage them to sign up others. Give a 20% discount when they do so.
Strike a deal, if all renew, give them another 20 free subs.
Voila. you are in the 30,000 ballpark.
Give them a stake: ask them to volunteer articles in lieu of fees. This decreases your costs and increases your subs.
This also increases LWN's international relevance.
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