Equilibrium announces dynamic MediaRich Server for Linux

August 8, 2005
 
Equilibrium Announces MediaRich Server for Linux to Automate the
Production and Delivery of Visual Assets to Web, Mobile and Print
 
MediaRich Server for Linux reduces online image production costs and
time, increases revenue opportunities and accelerates time-to-market for
SMBs and global enterprises running Red Hat and others Linux
distributions
 
LINUX WORLD 2005, SAN FRANCISCO, CA -AUGUST 8, 2005 -Equilibrium, the
leader in automated media processing and delivery solutions, today
announced the availability of Equilibrium MediaRich(r) Server for Linux
to meet the dynamic imaging needs of corporations using Red Hat Linux
and other distributions. Equilibrium MediaRich Server for Linux
dramatically reduces production costs, increases revenue opportunities
and accelerates time-to-market for brand asset transformation,
management and multi-channel deployment.
 
"Equilibrium is a pioneer and leader in providing automated media
production solutions for mid-sized and global enterprises to reduce
costs and increase revenue opportunities through online merchandising,
media asset management and multi-channel delivery," said Sean Barger,
chief executive officer of Equilibrium. "With the release of MediaRich
Server for Linux, Equilibrium continues to broaden its dynamic imaging
solutions to any size company needing to maximize their brand asset ROI
through automation."


Equilibrium MediaRich Server for Linux is server-based media templating
software that automates image production and enables the dynamic
delivery of visual assets to any Web server cache and multi-channel
device. For online retailers, MediaRich provides dynamic zoom and pan
templates that generate product image derivatives from a single source
image on the fly. MediaRich generates and displays crisp text and
graphic elements onto an image or multiple images for dynamic product
merchandising and text-graphics localization. Pre-press production
houses can automate vast amounts of CMYK conversions, dpi adjustments
and scaling requests to streamline their workflow. MediaRich supports
many popular file formats as well as loading, saving and merging of
IPTC, Exif and XMP metadata. As a robust stand-alone image server or
integrated with any database and content management repository,
Equilibrium MediaRich Server for Linux automatically reduces time and
costs for transforming and deploying brand assets throughout an
e-commerce website, extranet portal and content infrastructure on
demand.

"As the world's leading Linux company, HP is excited to partner with
Equilibrium to provide automated media processing and delivery solutions
to customers migrating to Linux running on HP ProLiant and BladeSystem
servers," said Martin Fink, vice president and general manager of open
source and Linux, HP.  "With Linux-based solutions like Equilibrium's
dynamic MediaRich Server, HP is helping our customers stay ahead of the
curve."

Equilibrium works with companies and certified systems integrators for
Red Hat and other Linux distributions to implement Equilibrium MediaRich
Server for Linux. For more product information and a free 30-day
evaluation, please visit www.equilibrium.com
<http://www.equilibrium.com/>>  or call +1.415.332.4343.
About Equilibrium
Founded in 1989, Equilibrium is the leader in automated media production
solutions for multi-channel retail, manufacturing, publishing, life
sciences, government, media and entertainment industries. The MediaRich
Server automates the production and deployment of visual content for the
Web, print media and mobile devices to streamline workflow and reduce
costs. Equilibrium's customers include Sony Pictures, Universal Music
Group, E! Entertainment, Microsoft, Cisco, Volvo, Stanley Works, Edwards
Lifesciences and The Metropolitan Museum of Art. 
 
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Press/Analyst Contact:

Dave Pola
Equilibrium
415.332.4343 x311
dpola@equilibrium.com
 
(c)2000-2005 Automated Media Processing Solutions, Inc. dba Equilibrium.
All rights reserved.  Equilibrium, MediaRich and DeBabelizer are
registered trademarks of Equilibrium.  All other company, product or
service names mentioned herein are trademarks or registered trademarks
of their respective owners.