On corporate PR and proper credit

On corporate PR and proper credit

Posted Aug 2, 2005 21:29 UTC (Tue) by hamjudo (guest, #363)
Parent article: On corporate PR and proper credit

At first corporate PR was just directed at consumers. These days, in large corporations, the PR department also has to keep in mind how the PR will affect the company's own employees. Likewise, for publicly traded corporations, the reaction of the shareholders matter a great deal.

Companies that deal with Open Source, have to pay attention to the developer community.

Most PR departments will learn, but some won't and will destroy their own companies in the process.

The smart PR departments will incorporate community feedback into their marketing processes, which will lead to higher quality, less embarrassing press releases.

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