'Business and Economics of Linux' published

FOR IMMEDIATE RELEASE:

Contact:
Beth Hespe/Kevin Jurrens
Garfield Group PR
215-867-8600 x235/273
bhespe@garfieldgroup.com
kjurrens@garfieldgroup.com

Elizabeth Phillips, HP
650-857-3316
elizabeth_phillips2@hp.com


Prentice Hall PTR and HP Publish 'The Business and Economics of Linux and
Open Source´

First Management Book to Chart Course for Linux and Open Source in the
Enterprise


Upper Saddle River, NJ, October 24, 2002  Prentice Hall PTR, one of the
nation's top computer science publishers, and HP (NYSE:HPQ) today announced
the publication of "The Business and Economics of Linux and Open Source" by
Martin Fink, vice president and chief technology officer for HP's Business
Critical Systems and Enterprise Linux and vice president of the Open Source
Development Lab.  "The Business and Economics of Linux and Open Source" is
the first book to offer managers a guide to the role of open source in a
corporate environment and how to use it for competitive advantage.

ž³The adoption of open source and Linux has grown tremendously,´ said Fink.
ž³With the transition, there are a number of issues associated with
intellectual property, technology, profitability, human resources,
collaboration and others that are important to understand. Businesses need
to know how to navigate a new set of processes to manage the effects of
mixing open source and non-open source environments within their
organizations.´

Linux and open source have gained a foothold in corporate environments
largely due to the cost savings, flexibility and other business value open
source can bring.  "The Business and Economics of Linux and Open Source" is
an objective, realistic manager's guide to using Linux and open source
technology for competitive advantage. Fink rises above the hype and
controversy to provide readers with an accurate assessment of the benefits,
costs, and risks of open source in an organization. Writing strictly from
the manager's viewpoint, Fink covers every step of the Linux and open source
project lifecycle, and every crucial issue -- from licensing to
collaborating with the open source community of developers. Coverage
includes:

-Assessing the costs, benefits, and risks of pursuing Linux and open source
initiatives
-Open source licensing: avoiding the minefields
-Managing Linux and open source projects in an enterprise
-Assessing the size, breadth, and capabilities of the open source community
-Building strong, positive, synergistic relationships with external open
source communities
-The crucial role of Linux standards
-Integration, development, deployment, migration, coexistence, support, and
training
-Understanding the difference between the Linux kernel and the Linux
operating system
-Understanding and choosing Linux distributions
-How the open source paradigm impacts commercial software developers
-Open source business models: what it takes to make a profit from open
source technology
-Applying the open source development methodology in a corporate setting

About the Author...
Martin Fink is the vice president and chief technology officer within HP's
Business Critical Systems Global Business Unit.  In this capacity, Fink is
responsible for HP's Enterprise Linux development activities.  Most
recently, Fink was general manager for HP's Linux Systems Division, where he
led the Linux and open source strategy across the company for more than two
years. Fink is also vice president of the board of directors for the Open
Source Development Lab, a global consortium of industry leaders dedicated to
promoting Linux and Linux-based programming for enterprise and carrier-class
environments. He graduated from Electronics Engineering at Loyalist College
in Ontario, Canada.  Fink is also co-inventor on a patent related to online
e-commerce. He currently resides in Fort Collins, Colorado.

About Prentice Hall PTR

Prentice Hall Professional Technical Reference (PH PTR) (www.phptr.com) is
the most respected source of computer science and engineering books and
software for technical professionals featuring products developed and
authored by the worldž²s leading technology developers.  PH PTR is a unit of
Pearson Technology Group, the world's largest provider of consumer and
professional computer, information technology, engineering and reference
content.  Pearson Technology Group is an operating unit of Pearson
Education, the worldž²s leading educational publisher.

"The Business and Economics of Linux and Open Source" by Martin Fink,
Prentice Hall PTR/HP Books 2003.  ISBN: 0-13-047677-3.  272 pp.  $29.99

Editors and media:  For complimentary review copies, permission for
excerpts, art or interviews with the author, please contact Kevin Jurrens of
Garfield Group PR at 215-867-8600 x273 or kjurrens@garfieldgroup.com.

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