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A new era for LWNA new era for LWNPosted Sep 25, 2002 17:32 UTC (Wed) by ksmathers (subscriber, #2353)Parent article: A new era for LWN Ok, I signed up. And not even as an out of work hacker. I would however very much like to see a better discount for signing up for a year -- the current rate of $60/yr is just a straight sum of $5/mo, which is IMHO a bit excessive. Usually magazines give about a 40% discount for a year advance subscription, which would get us closer to my personal comfort zone. In addition it may help you to place advertising if you poll your readership for their job positions, salary, age, and so forth. In aggregate those numbers shouldn't cause any fears of loss of privacy, but they do establish the demographic group you are serving so when you go to HP and ask them if they would like to place an ad they can tell what audience they will be reaching. All IMHO naturally.
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Annual discounts Posted Sep 25, 2002 18:28 UTC (Wed) by corbet (editor, #1) [Link] The lack of a one-year discount is an explicit decision: we kind of want to encourage the monthly subscriptions, even if they cost us a bit more. Should LWN eventually end up closing down, we don't want to let down a bunch of people who have paid for a long time and don't get the service they paid for. Monthly payments also smooth out the cash flow, and force us to live within our real means.If things look solid in the future, we'll reconsider all this. About polling readers: we do that at account creation time.
Annual discounts Posted Sep 25, 2002 21:50 UTC (Wed) by ksmathers (subscriber, #2353) [Link] Yeah, I know that you won't be able to refund unused portions of subscriptions if you go bankrupt. Of course I haven't ever gotten a refund from any other news source, online or offline, that has gone belly up either, so I don't exactly expect it. What are you worried about, that I'll put a $40 lien on your house?Normally magazines will attempt to sell their mailing lists to some competing organization when they die, often in exchange for some coverage of the existing subscriptions, but that always varies. Anyway, I still think you'd be doing both yourself and us a big favor by encouraging the yearly subscriptions.
Annual discounts Posted Sep 26, 2002 13:28 UTC (Thu) by AAP (guest, #721) [Link] I agree. I have too many monthly bills as it is. I'd rather pay for a whole year and not worry about annoying reminders for awhile.
Annual discounts Posted Sep 26, 2002 1:29 UTC (Thu) by freelsjd (guest, #250) [Link] Play to win! Don't play "not to lose"
Annual discounts Posted Sep 28, 2002 4:18 UTC (Sat) by tuxave (guest, #4781) [Link] You should really book subscription income as a liability and only move small portions to revenue as you fulfill each week of a subscriber's subscription. This provides you the benefit of only having money from the current week's payments as expendable as well as building up a cushion with steady predictable revenues for the future.
A new era for LWN Posted Sep 27, 2002 17:54 UTC (Fri) by jhoyt (subscriber, #3927) [Link] LWN is CHEAP at $60/yr. LWN as a magazine that is supportprimaryly buy subscription. Printed magazines that have no ads cost US$100+ per-year and there are not discounts. The magazines that give 40% discounts make almost no money from subscription, all of the revenue comes from ads. And the price for the ads is based on the cirulation of the magazine. Which is why you have the 40% discount, to get the cirulation up.
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