Date: Thu, 2 Mar 2000 07:09:37 -0800 (PST) From: Peigi Cleminshaw <firstname.lastname@example.org> To: email@example.com Subject: [press] Chameleon Meets Dust Puppy in New Deal For Immediate Release German Chameleon Inks Deal with Canadian Dust Puppy Worldwide Linux distributor, SuSE, and Userfriendly.org Announce Cross Marketing Agreement to Support SuSE Linux and Popular IT Cartoons Vancouver, BC and Oakland, CA - March 2, 2000 - SuSE, a worldwide Linux distributor, and userfriendly.org, a leading online entertainment destination for the IT technical community, announced a joint-venture marketing and promotional alliance. The agreement, described as "User Friendly Media's Dust Puppy Meets SuSE's Chameleon Logo," names SuSE (www.suse.com) as User Friendly Media's (www.userfriendly.org) first site alliance partner, providing financial and technical support to the company's site and popular cast of cartoon characters. In addition, SuSE receives free monthly cartoons for its Web site and permission to use User Friendly Media's copyrighted characters for promotional and advertising benefit. "The Linux market is greatly served by SuSE's careful attention to technical excellence and their commitment to the creative, free spirit approach of the movement," said Barry Carlson, president of User Friendly Media. "We are very pleased to be partnering with SuSE and look forward to engineering great fun together." Described as "no strings attached support" of User Friendly, the collaboration is designed to assist UF in reaching its site development goals and community initiatives as a leading online entertainment and community destination for the global IT technical community. UF company initiatives include cross-promotions in Europe and the U.S., and an expansion of UF's service offerings to its rapidly expanding audience of loyal viewers. Currently, Europeans account for about 24% of all site visits to UF, while the United States leads with 55%. For SuSE, the association with userfriendly.org promotes increased North American awareness of SuSE Linux, as the company continues to expand its US and Canadian presence. After experiencing 350% revenue growth in 1999 and winning the "Favorite Distribution" award at the LinuxWorld Conference & Expo again this year, the company is aggressively creating business partnerships and associations that enhance the core technical superiority of SuSE Linux and its customer base of more than one million users. "SuSE is pleased to become a major supporter of User Friendly, as it is an authentic symbol of the new community culture being created by IT technical professionals worldwide," said Stefan Wintermeyer, Director of Support (Worldwide). "Technical organizations everywhere, including ours, identify with UF's hilarious portrayal of our unique challenges and working environments." "We see this alliance as an opportunity to lend our support to the community approach, a hallmark of the global open source movement. On a personal note, I'm proud to say I've been a `UFie' since the early days," added Wintermeyer. About User Friendly Media Inc. Averaging 10 million page views, 1.7 million visits and 360,000 unique IP addresses per month, the userfriendly.org site has become a leading entertainment cultural destination for IT professionals worldwide. User Friendly Media Inc. is a privately held Canadian Internet Media company that founded the userfriendly.org site in 1997. About SuSE Headquartered in Germany with a workforce of over 300 people worldwide, SuSE (www.suse.com) is the leading international Linux company. SuSE is used by more than 50,000 business customers worldwide due to its stability and high quality. With offices in the United Kingdom, the Czech Republic, the United States and Italy, SuSE contributes extensively to Linux development projects such as the Linux kernel, glibc, Xfree86tm, KDE, ISDN4Linux, ALSA and USB. The company name is pronounced "SUE-zuh." The web site is http://www.suse.com. - 30 - User Friendly contact: SuSE Contact: Steve Campbell Peigi Cleminshaw Campbell & Company Strategies Inc. firstname.lastname@example.org Vancouver, BC Canada 580 Second St. Suite 210 (604) 888-5267 Oakland CA 94610 email@example.com 510-628-3380 ---------------------------------------------------------- Peigi Cleminshaw -- Marketing Project Manager -- SuSE Inc. 580 Second St., Suite 210 T: (510) 628-3380, x5008 Oakland, CA 94607 F: (510) 628-3381 ---------------------------------------------------------- "Dogs come when you call. Cats say they'll get back to you."